05Selected work
Kings Barbershop
A barbershop is booked from a phone, usually one-handed, usually on the way somewhere. Kings is a single page built for exactly that: the menu, the barber, the work and the address in one scroll, in whichever of the three languages spoken in the city you happen to read, with the shop’s own opening hours deciding what the page says about being open.
Year
2026
Status
In build
Role
Design, Development, Three languages, Booking
01The brief
A shop you can book from the pavement
The shop had a following and nowhere to send it: a phone number, a handful of photographs, and directions given over the phone. The site had to do the three jobs that were being done by hand — say what a cut costs, show the work, and take a booking — without asking anyone to leave the page or install anything.
02What it contains
One scroll, six things
It is a single page, and the menu across the top only moves you down it.
The Menu
Services and what each one costs, written plainly so nobody has to ask in the chair.
The Barber
Who Kevo is and how long he has been cutting, which is the part a first-time customer is actually deciding on.
Fresh out the chair
The gallery. Real cuts rather than stock photography, because the work is the argument.
Word on the street
The reviews, next to the Google rating they come from — 4.7 from 32, carried on the page rather than claimed.
Pull up.
Where the shop is, and whether it is open right now. The status is worked out from the shop’s hours as the page loads, not typed in and forgotten.
Booking
A form at the foot, so the last thing on the page is the thing the page is for.
03Three languages
Yerevan reads in three
English, Armenian and Russian, switched from one control in the corner without reloading the page or routing anyone to a different address. Every line of copy on the page carries all three, so nothing falls back to English halfway down — which is what usually happens, and what usually tells a reader they were not the one it was built for.
04The look
Barber pole, at display size
Bebas Neue in tall condensed capitals, red, white and blue on black, hard shadows and striped pole bars: the barber pole taken apart and used as a palette rather than drawn as a picture of one. The photography is black and white so the three colours stay the loudest thing on the page, and the headline is set solid and outlined in turn, which is the whole identity in two words.
Next project
Siena Film Foundation